This micro-credential builds the interpersonal and persuasive communication skills essential for engaging guests and closing sales. Learners will explore in-person sales techniques, including how to make strong first impressions, read and use body language effectively, and craft compelling pitches that tell the story of their tourism or agritourism offering. The unit also covers how to handle objections with empathy and close sales with confidence, using real-world examples from farm tours, markets, and rural accommodations.