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Marketing

Develop new skills to help you succeed in a marketing career.

If you're looking to enter the marketing field or advance your career, having a comprehensive understanding of marketing principles and techniques can make you a more competitive job candidate.

These comprehensive marketing courses cover; internet marketing fundamentals, marketing basics, multi-level marketing, and prospecting and lead generation.

prospecting and lead generation image

Micro-credentials are short, concentrated groups of courses that are really flexible. You can take as many as you like, in any order, and because they are asynchronous you can take them at any time it suits you. You will be awarded a badge for each individual course, once you have completed all four courses you will gain your micro-credential.

The cost for each individual course listed below is $60. For more Information email: training@portagecollege.ca or call 780-623-5631 or toll-free at 1-888-745-0719.

Course Listing

Course ID: 

Name: Internet Marketing Fundamentals

Course Outcomes:

  • Conduct market research.
  • Develop a workable internet marketing campaign.
  • Recognize your target market.
  • Describe your brand.
  • Grasp SEO and website characteristics.
  • Find and capture leads.

Hours: 6

Credits: N/A

Delivery: Asynchronous Online Micro-credential

Cost: $60

Micro-credential Badge: Upon completion of this course you will be awarded a Portage College Micro-credential badge.

Timelines: End of the academic year, June 30th

Register for this course: training@portagecollege.ca or call 780-623-5631 or toll-free at 1-888-745-0719.

Course ID: 

Name: Marketing Basics

Course Outcomes:

  • Define your market.
  • Describe the different types of marketing and ways to use them.
  • Outline effective ways of communicating with the customer.
  • Set marketing goals and strategies.
  • Recognize common marketing mistakes and know how to avoid them.

Hours: 6

Credits: N/A

Delivery: Asynchronous Online Micro-credential

Cost: $60

Micro-credential Badge: Upon completion of this course you will be awarded a Portage College Micro-credential badge.

Timelines: End of the academic year, June 30th

Register for this course: training@portagecollege.ca or call 780-623-5631 or toll-free at 1-888-745-0719.

Course ID: 

Name: Multi-Level Marketing

Course Outcomes:

  • Explain how multi-level marketing works.
  • Build contacts.
  • Recruit new agents.
  • Explain social media and marketing.
  • Provide training for recruits.

Hours: 6

Credits: N/A

Delivery: Asynchronous Online Micro-credential

Cost: $60

Micro-credential Badge: Upon completion of this course you will be awarded a Portage College Micro-credential badge.

Timelines: End of the academic year, June 30th

Register for this course: training@portagecollege.ca or call 780-623-5631 or toll-free at 1-888-745-0719.

Course ID:

Name: Prospecting and Lead Generation

Course Outcomes:

  • Identify prospects.
  • Implement both traditional and new marketing methods.
  • Use the pipeline effectively.
  • Educate customers.
  • Track activity and make adjustments as needed.

Hours: 6

Credits: N/A

Delivery: Asynchronous Online Micro-credential

Cost: $60

Micro-credential Badge: Upon completion of this course you will be awarded a Portage College Micro-credential badge.

Timelines: End of the academic year, June 30th

Register for this course: training@portagecollege.ca or call 780-623-5631 or toll-free at 1-888-745-0719.

We acknowledge that Portage College’s service region is on the traditional lands of First Nation Peoples, the owners of Treaty 6, 8 and 10, which are also homelands to the Métis people. We honour the history and culture of all people who first lived and gathered in these lands.
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